Daily Archives: December 7, 2017

Less Brand, More Identity: The Zombie Business Cure
07 12-2017
Less Brand, More Identity: The Zombie Business Cure

No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales...

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To speed or not to speed
07 12-2017
To speed or not to speed

When we first started as an agency, our link builders were evenly split into two camps: One would send out a flurry of emails to all sorts of sites and deal with them if they responded. The other would...

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