Daily Archives: December 15, 2017

How Tom’s of Maine Found Success in Micro-Influencer Marketing
15 12-2017
How Tom’s of Maine Found Success in Micro-Influencer Marketing

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about...

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Recommended Marketing Podcasts: Week of December 11
15 12-2017
Recommended Marketing Podcasts: Week of December 11

December 15th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with...

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Visualizing your site structure in advance of a major change
15 12-2017
Visualizing your site structure in advance of a major change

In our last article, we looked at some interesting ways to visualize your website structure to illuminate how external links and PageRank flow through it. This time, we’re going to use the same tools, but we’re going to look...

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