Daily Archives: December 18, 2017

Sometimes it’s still strings, not things
18 12-2017
Sometimes it’s still strings, not things

My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was...

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Your 21-Point Blog Post Search Optimization Checklist
18 12-2017
Your 21-Point Blog Post Search Optimization Checklist

December 18th, 2017 Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content...

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Why Inbound Marketing Fails (and How to Guard Against It)
18 12-2017
Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too...

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