Daily Archives: December 19, 2017

3 inconsistencies in Yelp’s review solicitation crackdown
19 12-2017
3 inconsistencies in Yelp’s review solicitation crackdown

Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers for reviews on their platform, but they seem to now be unifying their message against review...

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Your Brand Can Manage Change with Help from Social Media
19 12-2017
Your Brand Can Manage Change with Help from Social Media

December 19th, 2017 There’s one constant in business, and in social media marketing in particular: Change is inevitable. And while change is often in the long-term interest of a company, it can also cause myriad issues for employees in...

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How to generate links that drive traffic, not just ranking
19 12-2017
How to generate links that drive traffic, not just ranking

Many people see link building as a way to drive rankings. But, when done correctly, it can (and should) also drive traffic. Driving traffic has a lot of benefits beyond the obvious potential increase in leads and sales. More...

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