Monthly Archives: December 2017

5 Tips for Creating Excitement (and a Bit of FOMO)
04 12-2017
5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For...

Read more...
Don’t trust your money or your life to them!
02 12-2017
Don’t trust your money or your life to them!

Last year, I wrote a piece addressed to SEO companies showing how much they were spamming Google Maps and giving the industry a bad reputation. If I worked at Google, this type of stuff would make me hate SEO companies...

Read more...
My 12 most important SEO metrics to monitor
02 12-2017
My 12 most important SEO metrics to monitor

As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty of tools that provide you with easy-to-read reports so you...

Read more...