Monthly Archives: December 2017

6 Content Marketing Ideas to Steal From the Awards Finalists of 2017
29 12-2017
6 Content Marketing Ideas to Steal From the Awards Finalists of 2017

You’ve almost certainly heard this quote: “Good artists copy. Great artists steal.” But do you know who said it? Turns out, a lot of people. Steve Jobs attributed it to Pablo Picasso. A quick Google search shows variations attributed...

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Embrace a product manager mindset to improve 2018 SEO KPIs
27 12-2017
Embrace a product manager mindset to improve 2018 SEO KPIs

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform...

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How to Recycle Old Content to Increase Your Conversions
27 12-2017
How to Recycle Old Content to Increase Your Conversions

December 27th, 2017 I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect...

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