Daily Archives: January 25, 2018

Why You Need Negative Buyer Personas for Better Customer Acquisition
25 01-2018
Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly?...

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5 AI Trends Redefining The Retail Experience
25 01-2018
5 AI Trends Redefining The Retail Experience

PSFK’s AI Retail Playbook, a Microsoft collaboration, explores how artificial intelligence enables personalized and dynamic consumer interactions Consumer expectations for speed and high-quality service keep rising—so what can retailers do to maintain a competitive edge? The next retail paradigm...

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When Should You Use an Instagram Slideshow?
25 01-2018
When Should You Use an Instagram Slideshow?

January 25th, 2018 Remember that one time you were tempted to post all 20 images from your friend’s bachelorette party, all at one time, within the 30-minute window it took to filter each and create ~the best~ captions? Yeah....

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