Daily Archives: January 29, 2018

How Volvo Is Going Against The Grain In Auto Marketing And Design
29 01-2018
How Volvo Is Going Against The Grain In Auto Marketing And Design

An alternative ownership subscription service, user-centered design and anti-consumerism marketing are all facets of the XC40’s debut We’ve been watching Volvo‘s transformation from a staid, safety obsessed auto maker to a premium design and lifestyle (and still safety obsessed) brand over the past...

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Are Buyer Personas Really Dead?
29 01-2018
Are Buyer Personas Really Dead?

January 29th, 2018 I’ll let you in on one of our trade secrets. At Ceralytics, we have four distinct buyer personas. We created them in the early days of our company and used them to build out our product...

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