Daily Archives: February 7, 2018

Understanding What Consumers Want Without Ever Asking Them
07 02-2018
Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy According to Harvard Business School, there are over 30,000 new consumer products launched every...

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07 02-2018
How Elon Musk Turned A Rocket Launch Into An Unforgettable Marketing Opportunity

A Starman sitting in a tin can is currently navigating the heavens, soundtracked by David Bowie. How did it—and we—get there? This article titled “SpaceX oddity: how Elon Musk sent a car towards Mars” was written by Bonnie Malkin,...

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Non-Creepy Personalized Marketing Must Have Youtility
07 02-2018
Non-Creepy Personalized Marketing Must Have Youtility

February 7th, 2018 Is personalized marketing good, or evil? I’ve been asked some form of this question so many times, in so many places, by so many different types of companies. I figured I should answer it here, in...

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