Daily Archives: February 12, 2018

Sportswear Stores Create Space For Customers To Play eSports
12 02-2018
Sportswear Stores Create Space For Customers To Play eSports

The UK retailer Sports Direct is joining up with Game Digital to create venues for hosting live matches This article titled “Sports Direct to launch in-store eSports concessions” was written by Rob Davies, for theguardian.com on Monday 12th February...

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The Sensitive Marketer’s Guide to Brand Authenticity
12 02-2018
The Sensitive Marketer’s Guide to Brand Authenticity

Consumers see up to 10,000 messages from brands every day. From mobile ads to social media posts to television commercials, no one can escape. As a coping mechanism, people have learned to weed out the cheap from the authentic...

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