Daily Archives: April 10, 2018

How to align SEO and sales teams so everyone benefits
10 04-2018
How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals. For two areas...

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7 Ways to Use Social Media to Create Buzz-Worthy Events
10 04-2018
7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling...

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Google patent on related entities and what it means for SEO
10 04-2018
Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe...

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