Daily Archives: April 11, 2018

What Marketers Need to Know About the Cambridge Analytica News
11 04-2018
What Marketers Need to Know About the Cambridge Analytica News

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support...

Read more...
5 Takeaways From GlobalShop 2018
11 04-2018
5 Takeaways From GlobalShop 2018

Emily Hamilton, brand marketing director at FRCH Design Worldwide, recaps the key themes from this year’s GlobalShop retail conference in Chicago This year’s GlobalShop retail conference was typical in terms of show format, but the tone was notably different....

Read more...
3 Ways Businesses Are Incorporating Assisted Self-Service With Chat
11 04-2018
3 Ways Businesses Are Incorporating Assisted Self-Service With Chat

Companies are optimizing their services and growing their businesses by offering customers chat-based assistance for immediate needs Today’s consumers don’t have time for less-than-optimal services—in fact, according to PSFK’s 2018 chat survey, 41% of customers now use chat applications...

Read more...