Daily Archives: April 13, 2018

Optimizing The Digital Insurance Experience
13 04-2018
Optimizing The Digital Insurance Experience

This PSFK research paper identifies how property and casualty insurance companies and startups are finding innovative ways to create customer-centric digital platform experiences that optimize the insurance plan search, application and approval process, as well as overall management for...

Read more...
Op-Ed: Why Hitler Would Have Loved Twitter
13 04-2018
Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that¬†every brand has a conscience but somewhere along the way Twitter’s got lost in the clicks, tweets and retweets. The Cambridge Analytica revelations have exposed how easy it is to push disinformation, hate and...

Read more...
4 Tips for Engaging Instagram Content [Examples]
13 04-2018
4 Tips for Engaging Instagram Content [Examples]

As a marketer, you might have noticed how traditional advertising is less effective. Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Instagram is a good answer....

Read more...