Daily Archives: May 6, 2018

Micro-Influencer Marketing Success At Tom’s of Maine
06 05-2018
Micro-Influencer Marketing Success At Tom’s of Maine

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about...

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Use it to Boost SEO
06 05-2018
Use it to Boost SEO

If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s...

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Inspiring B2B and B2C Content Marketing Examples
06 05-2018
Inspiring B2B and B2C Content Marketing Examples

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky...

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