A Simple Solution For Finding Any Place On Earth

25 04-2018
A Simple Solution For Finding Any Place On Earth


Video: Solving The Unaddressable

what3words allows delivery and connected services to reach everyone on Earth

In the lead-up to CXI 2018 on May 18, PSFK is taking a look back at some of our favorite talks from previous events—like the keynote from Clare Jones, CCO of what3words, at last year’s conference. By breaking up the globe into a grid of 3 by 3-meter squares (about 10 by 10 feet) and assigning each one a unique name that combines three words, what3words has established a system for people to locate any place on Earth without having to recall cumbersome GPS coordinates.

These 3-word addresses can help you meet your friends at a music festival or tell emergency workers in remote areas where to deliver vital medical supplies. They also have major implications for the booming areas of delivery, ridesharing and voice navigation—as Clare points out, you can’t simply tell a car to drive to Juarez Street in Mexico City when there are 632 of them. She told PSFK last year:

“Addressing systems have barely changed in the past hundred years, but here is an opportunity—particularly as we look to the voice technology and autonomous systems of the future—for a fit-for-purpose addressing system that works globally.”

Watch Clare’s full talk on this simple solution—and its far-reaching social mission—in the video below.

Hear from more pioneering speakers at CXI 2018 on May 18 in New York City—details and tickets available here.

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