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Zendesk Shares How to Create a Successful Brand Publication
09 10-2017
Zendesk Shares How to Create a Successful Brand Publication

Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands...

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4 Strategies to Earn High Quality Links for Your Content
09 10-2017
4 Strategies to Earn High Quality Links for Your Content

The process of “building links” has long been touted as the key to ranking in search engines. After all, studies about the relationship between external links and rankings have shown it’s nearly impossible to rank without them. In fact,...

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How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content
09 10-2017
How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to...

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