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Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?
09 10-2017
Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you...

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14 ways to get smarter with your content and SEO
09 10-2017
14 ways to get smarter with your content and SEO

Despite the many ways Google has changed the search game over the last five years, one truth remains: content is the vehicle that drives your consumer interactions, engagements, experiences and, ultimately, conversions. However, only 41 percent of marketers think...

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Your Next Great Marketing Channel, Or Just a Fad?
09 10-2017
Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure,...

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