Building The Netflix Of Home Fitness

10 05-2018
Building The Netflix Of Home Fitness


Video: Building The Netflix Of Home Fitness

PSFK conference speaker Tom Cortese talks about Peloton’s meteoric rise in the fitness industry

As we look forward to CXI 2018 next Friday, we’re looking back at the insights shared by Tom Cortese at last year’s PSFK conference. The co-founder and COO of Peloton walked us through how the brand developed its cult following, and he had the stats to back it up: a whopping 96% retention rate and 3x year over year growth.

One secret to its success is that Peloton takes charge of every element of the experience. The company makes the bikes (and now, treadmills), delivers them, builds the software, hires its own fitness instructors and produces video content. As Tom told PSFK:

“What really sets us apart is that we live at the intersection of technology, fitness, and media. I often get asked the question, ‘Couldn’t SoulCycle build something like this?’ but to be honest, the ‘Couldn’t Netflix build something like this?’ is a scarier question, because when you ask an obsessed Peloton rider what they love so much about Peloton, they’re not going to talk about the software or the bike itself. They’re going to talk about their instructors and the actual class that motivates them to ride hide 45 minutes every single day. We see the real value of Peloton and the Peloton experience being our unique ability to bring these three pieces together.”

Watch Tom’s keynote and get your tickets for CXI 2018!

Hear from pioneering speakers at CXI 2018 on May 18 in New York City—details and tickets available here.

Quantcast



Source link

Related article

  • [New report] Designing The New Dining Experience
    22 05-2018
    [New report] Designing The New Dining Experience

    This research paper examines how restaurants are repositioning the restaurant experience as a gateway to additional lifestyle, immersive and family-oriented experiences that help complement the expected meal. The following research identifies how best-in-class restaurants are integrating innovative designs and...

    Read more...
  • Elevating Brand Experience Through Store Design
    22 05-2018
    Elevating Brand Experience Through Store Design

    Private Presentations Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are...

    Read more...
  • Inside The Design Of Modern Enterprise Tools
    16 05-2018
    Inside The Design Of Modern Enterprise Tools

    Christina Janzer, Slack’s Head of Research, describes how her team designs human-centric user experiences before joining us at our CXI 2018 conference on May 18 In the modern offices of today’s world, it can seem that workers communicate more...

    Read more...

Leave comments

Your email address will not be published.