Category Archives: Advertising

4 Tech-Enabled Strategies For Better Investment Banking
15 03-2018
4 Tech-Enabled Strategies For Better Investment Banking

Strategies from PSFK’s Digital Banking Playbook, a collaboration with Microsoft, guide investment banking firms through data-based upgrades Investment banks are turning to cloud-based solutions to improve operational efficiency and risk management—allowing them to derive more sophisticated data insights, streamline...

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Exploring Voice-Enabled Tech In Brick-And-Mortar Retail
13 03-2018
Exploring Voice-Enabled Tech In Brick-And-Mortar Retail

Shopper media and innovation expert Ethan Goodman discusses piloting a voice assistant to help shoppers choose whiskey in a NYC wine and spirits store How can in-store tech help deliver a frictionless customer experience—especially in cases where shoppers might not...

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How AI Helps Banks Deal With Volatile Markets
13 03-2018
How AI Helps Banks Deal With Volatile Markets

AI is providing banks with tools to give clients quicker and more effective insights, as seen in a scenario from PSFK’s Digital Banking Playbook By leveraging deep data insights and AI-powered advisory tools, banks can provide faster, more intelligent...

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