Category Archives: Advertising

Using AI To Meet New Retail Hurdles
23 01-2018
Using AI To Meet New Retail Hurdles

For our AI Retail Playbook, Bharat Popat of Microsoft speaks to PSFK about how AI can help retailers overcome new retail obstacles Steeped in the language of digital commerce, today’s shoppers have developed a new standard of behaviors, preferences...

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Bringing A Multidisciplinary Vision To Brand Strategy
23 01-2018
Bringing A Multidisciplinary Vision To Brand Strategy

Strategic designer Maria Silva Mora talks to PSFK about enriching her design background with insights from trend forecasting and human behavior For the last installment of this year’s series in partnership with the School of Visual Arts (SVA) Masters...

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PSFK Launches The AI Retail Playbook
23 01-2018
PSFK Launches The AI Retail Playbook

In partnership with Microsoft, PSFK’s latest report outlines a new vision for the retail experience powered by artificial intelligence PSFK presents the AI Retail Playbook, exploring a new sea of change disrupting the retail industry: artificial intelligence. From cognitive computing to...

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