Category Archives: Advertising

[New report] The New In-Home Buying Experience
18 04-2018
[New report] The New In-Home Buying Experience

This PSFK research paper explores how brands are implementing in-home consultations, reinventing the purchasing journey and going above and beyond customer service expectations. From expert assessments to virtual consultations and on-demand services, brands are seizing the opportunity and enabling...

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[New report] The Out-Of-Home Entertainment Experience
18 04-2018
[New report] The Out-Of-Home Entertainment Experience

This PSFK research paper gives an overview on the out-of-home entertainment industry, examining new ways brands are leveraging emerging technologies, community and storytelling to create immersive experiences and maximize engagement for their audiences. Published April 2018 Source link

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Deploying Health Data To Deliver Customized Nutrition
17 04-2018
Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer Within the area of nutrition and supplements, conflicting advice abounds, and trying to match the right product to your...

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