Category Archives: Advertising

Top 12 Mistakes Companies Make When Thinking About PPC – ROI Factor Blog
11 10-2017
Top 12 Mistakes Companies Make When Thinking About PPC – ROI Factor Blog

This post was originally posted on 1/13/2009. Updated on 9/9/2014. It’s amazing how many poorly researched, poorly written, and poorly targeted paid search campaigns you can find on major search engines without even really looking for them. It’s obvious...

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Reinventing The Pharmacy Experience From The Inside-Out
11 10-2017
Reinventing The Pharmacy Experience From The Inside-Out

We caught up with Capsule founder & CEO Eric Kinariwala to discuss why the pharmacy experience is broken and how he’s rebuilding it from the inside out It’s right up there with slow wifi, those 14 seconds between Netflix...

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5 Easy Ways to Squeeze More Profits from Your Facebook Ads
11 10-2017
5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22% more likely to purchase” than those...

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