Category Archives: Advertising

How VR Is Revolutionizing Storytelling As Story Living
09 10-2017
How VR Is Revolutionizing Storytelling As Story Living

Google’s Head of Strategic Planning, Abigail Posner, discusses a new ethnographic study their team conducted that examines this transition from storytelling to story living. We caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new...

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Why Your Ads Should Look 100 Years Old
09 10-2017
Why Your Ads Should Look 100 Years Old

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls,...

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5 Things To Know About Invalid Clicks on Adwords Campaigns
09 10-2017
5 Things To Know About Invalid Clicks on Adwords Campaigns

Invalid clicks cost marketers millions in lost revenue and opportunity every year. If you’re running AdWords campaigns it’s imperative to plug this potential drain of your marketing resources ASAP. Google considers invalid click activity as “any clicks or impressions...

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