Category Archives: Advertising

Richard Branson On Why He’s Launching Virgin Sport
09 10-2017
Richard Branson On Why He’s Launching Virgin Sport

We caught up with Sir Richard Branson and Virgin Sport CEO Mary Wittenberg at the world’s first press conference on the move to get the exclusive scoop on why they decided to combine the sweat of sport with the...

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3 Reasons Your AdWords Traffic Is Not Qualified
09 10-2017
3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the...

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How to Optimize PPC Campaigns for a B2B Marketing Strategy
08 10-2017
How to Optimize PPC Campaigns for a B2B Marketing Strategy

Business to Business paid media campaigns require a bit of a different mindset than when optimizing for consumers. When you are a consumer at home you want to hear how entertaining something is versus at work where you want...

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