Category Archives: Blogging

Zendesk Shares How to Create a Successful Brand Publication
09 10-2017
Zendesk Shares How to Create a Successful Brand Publication

Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands...

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How to Evaluate the ROI of Branded Content
09 10-2017
How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. What made this finding so scary? It...

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How to Incorporate Guest Blogging into Your Strategy
08 10-2017
How to Incorporate Guest Blogging into Your Strategy

Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed...

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