Category Archives: Blogging

How to Beat the Battle of an Ineffective Blog
09 10-2017
How to Beat the Battle of an Ineffective Blog

Editor’s note: You may have missed this article when CMI published it last year. We’re publishing this update since blogging continues to be among the tactics content marketers consider most critical to their success. Despite how much work is...

Read more...
Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?
09 10-2017
Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results, you could instead get the detailed information you...

Read more...
Zendesk Shares How to Create a Successful Brand Publication
09 10-2017
Zendesk Shares How to Create a Successful Brand Publication

Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Many brands...

Read more...