Category Archives: Blogging

How to Evaluate the ROI of Branded Content
09 10-2017
How to Evaluate the ROI of Branded Content

In 2011, Google’s Zero Moment of Truth report struck fear into the hearts of marketers and companies alike with its finding that the average consumer reviews 10.4 pieces of content before converting. What made this finding so scary? It...

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How to Incorporate Guest Blogging into Your Strategy
08 10-2017
How to Incorporate Guest Blogging into Your Strategy

Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed...

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Online Content: Is Longer Really Better?
08 10-2017
Online Content: Is Longer Really Better?

Writing online content is something of a balancing act. For years, SEO experts have pointed out that Google loves longer content. Your readers? Not necessarily. As a writer, that means you’re kind of stuck in the middle. Write too...

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