Category Archives: Content Marketing

Facebook, Google, Netflix, and Disney Begin War Over Content
When Fear Works & When it Backfires
22 10-2017
When Fear Works & When it Backfires

Fear works. Except for when it doesn’t. There’s no better way to force prospects to pay attention than by striking the fear of God into them. It interrupts patterns and interests the unaware. But. That doesn’t mean it always...

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CMY Finalist Advice: Create Personas Before Content
22 10-2017
CMY Finalist Advice: Create Personas Before Content

Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Mediocre content...

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