Category Archives: Content Marketing

Why You Should Be Using Your Content to Build Social Proof
10 10-2017
Why You Should Be Using Your Content to Build Social Proof

September 21st, 2017 Long gone are the days of brands having complete control of the narrative around their products and services. Thanks to the social media revolution, we’ve entered a user-generated content future where consumers are seeking out the...

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Why Unscalable Marketing Activities are Best for B2B
10 10-2017
Why Unscalable Marketing Activities are Best for B2B

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of...

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How to Make Your Email Marketing More Effective
09 10-2017
How to Make Your Email Marketing More Effective

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content...

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