Category Archives: Content Marketing

Getting Started with Behavioral Email Marketing
22 10-2017
Getting Started with Behavioral Email Marketing

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavior. According to MarketingSherpa, 39% of...

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Could Apple Go Wrong With Its Billion Dollar Content Investment?
How to Retarget the Middle of the Funnel in a Form-less World
22 10-2017
How to Retarget the Middle of the Funnel in a Form-less World

Remember the good old days? The 2005-era SEO? White keywords on a white background. #1 on Google. Collect your paycheck. Call it a day. Things were so… refreshingly easy. Since then, it’s becoming anything but. A few zoo animals...

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