Category Archives: Content Marketing

Why Unscalable Marketing Activities are Best for B2B
10 10-2017
Why Unscalable Marketing Activities are Best for B2B

Most blog posts talk about going viral. They talk about network effects and refer-a-friend tactics. They talk about switching your orange button to a green one. They talk about sending out automated, cold emails. Well, guess what? None of...

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How to Make Your Email Marketing More Effective
09 10-2017
How to Make Your Email Marketing More Effective

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content...

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3 Types of Marketing Conferences to Fit Your Team’s Needs
09 10-2017
3 Types of Marketing Conferences to Fit Your Team’s Needs

September 20th, 2017 Working with agencies and major brands at Convince & Convert, I often get questions from clients about upcoming conferences and how to select the right conferences for team members of various job titles and skill levels....

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