Category Archives: Content Marketing

How to Stay Relevant as a Writer in the Visual Age
09 10-2017
How to Stay Relevant as a Writer in the Visual Age

September 25th, 2017 Scroll through your Facebook feed, and for every link to a long-form article, you will have to pass a healthy handful of viral videos. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you name it,...

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Your Next Great Marketing Channel, Or Just a Fad?
09 10-2017
Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “You mean those radio shows that were popular in the early 2000s?” Sure,...

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How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content
09 10-2017
How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content

You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to...

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