Category Archives: SEO

The importance of transparency and understanding risk in link building
25 05-2018
The importance of transparency and understanding risk in link building

The most important part of the relationship between you and your link builder might not be what you think. You want them to follow Google’s guidelines (or you might not care) and build great links. You want their work...

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How much is too much? Faceted navigation and SEO
24 05-2018
How much is too much? Faceted navigation and SEO

On e-commerce sites, faceted navigation plays a critical role in allowing consumers to find the products they want quickly. Major sites normally offer a variety of filters (show a subset of products), sort orders (show products in different orders)...

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Ask the SMXpert: SEO markup and structured data
23 05-2018
Ask the SMXpert: SEO markup and structured data

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Successful SEO Using Markup & Structured Data session with Alexis Sanders. With an introduction...

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