Category Archives: Social Media

Building Your Brand and Generating Sales
14 04-2018
Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead...

Read more...
Op-Ed: Why Hitler Would Have Loved Twitter
13 04-2018
Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter’s got lost in the clicks, tweets and retweets. The Cambridge Analytica revelations have exposed how easy it is to push disinformation, hate and...

Read more...
What Marketers Need to Know About the Cambridge Analytica News
11 04-2018
What Marketers Need to Know About the Cambridge Analytica News

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support...

Read more...