Category Archives: Social Media

The 5 Social Media Customer Service Stats You Must Know
10 10-2017
The 5 Social Media Customer Service Stats You Must Know

June 29th, 2016 In partnership with Edison, I did a lot of research into the science of complaint when working on my new book, Hug Your Haters. One of the most important thrusts of that research is around customer...

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7 B2B Brands Using Instagram the Way You’re Supposed To
10 10-2017
7 B2B Brands Using Instagram the Way You’re Supposed To

October 9th, 2017 Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users, it’s a gold...

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Top 6 Mistakes Marketers Make on YouTube Influencer Campaigns
10 10-2017
Top 6 Mistakes Marketers Make on YouTube Influencer Campaigns

According to recent studies, up to 75% of marketers are now investing in influencer marketing and 60% of brands will increase the amount they spend on it in 2016. Moreover, the latest research shows that YouTube has the best...

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