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The Good, The Bad, and The Ugly of Editorial Mission Statements
10 05-2018
The Good, The Bad, and The Ugly of Editorial Mission Statements

Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent...

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Social Media Automation Is Bad, and Other Marketing Lies
27 02-2018
Social Media Automation Is Bad, and Other Marketing Lies

When it comes to social media and marketing automation, there are ways to win big. However, there have also been some runaway dumpster fires. via GIPHY Remember AT&T’s super-spammy debacle called the “Ticket Chasers” program? It was a chance...

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How Amazon Uses Twitter to Drive Website Traffic: Bad Jokes Ahead
04 02-2018
How Amazon Uses Twitter to Drive Website Traffic: Bad Jokes Ahead

Thinking about all of the great retailers online, there is perhaps no bigger name in the industry than Amazon. They have created an incredible sales system that is centered around a website that is second to none, with an...

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