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Using brand mentions and competitive linking tactics
16 02-2018
Using brand mentions and competitive linking tactics

Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did. The situation This campaign launched in March...

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How Marriott Built One of the Best Brand Newsrooms on Earth
16 02-2018
How Marriott Built One of the Best Brand Newsrooms on Earth

Do you want to make a billion dollars? We’ll tell you how: Invent a drug that builds and sculpts every muscle in your body perfectly in one dose. One pill, and you’ll look like Arnold Schwarzenegger or Jillian Michaels....

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14 02-2018
At New York Fashion Week, Almost Every Brand Is Aligning With A Cause

NYFW gave us some edgy, interesting trends, from Victoria Beckham’s shaped leather dresses to Alexander Wang’s wet-look belted coat. But does championing a cause always make for brilliant fashion? This article titled “Fuchsia pink, leopard print and ‘Pussy Power’ bags:...

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