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How to Build a Social Campaign for a Hard-to-Reach Audience
29 12-2017
How to Build a Social Campaign for a Hard-to-Reach Audience

December 29th, 2017 The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media...

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How to use long-tail keywords to build your short-tail rankings
25 10-2017
How to use long-tail keywords to build your short-tail rankings

If you have a relatively new or low-authority website, then you know how difficult it can be to rank for high-volume, short-tail keyword phrases. Heck, any competitive keyword can pose a challenge, even for well-established sites. I often hear...

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Chatbot: When to Build One
25 10-2017
Chatbot: When to Build One

Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their...

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