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Why (and How) We’re Changing Things Up
01 12-2017
Why (and How) We’re Changing Things Up

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the...

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4 Ways PPC Marketing is Changing in 2014 – ROI Factor Blog
13 10-2017
4 Ways PPC Marketing is Changing in 2014 – ROI Factor Blog

Paid advertising has proven itself to be a particularly potent weapon in the digital marketer’s arsenal. When executed correctly, the medium can drive a variety of metrics – from revenue, to web traffic, to conversion rates. However, like all...

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