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A checklist for moving from one site to another
14 02-2018
A checklist for moving from one site to another

Whether it is a website rebranding, a consolidation of different web properties or an HTTP to HTTPs migration, when you are implementing a structural web change, it is critical to monitor the crawling, indexing, rankings, traffic and organic search...

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Your 21-Point Blog Post Search Optimization Checklist
18 12-2017
Your 21-Point Blog Post Search Optimization Checklist

December 18th, 2017 Once, while interviewing search marketing meister Andy Crestodina, I declared “search engine optimization” is a misleading phrase. My POV is this: You don’t (or can’t) optimize the search engine. All you can optimize is the content...

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Must-Have Checklist to Creating Valuable Content
20 10-2017
Must-Have Checklist to Creating Valuable Content

“Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from...

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