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How Levi’s Is Building Brand Affinity With Its Consumers
07 05-2018
How Levi’s Is Building Brand Affinity With Its Consumers

Mark Rosen of Levi Strauss & Company discusses why his brand is moving to the direct-to-consumer model in an age where business is strongly subject to the behavior and needs of consumers In a market where what the consumer...

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AR Gives Consumers A Sense Of Ownership
24 04-2018
AR Gives Consumers A Sense Of Ownership

Richard Cumming, co-founder of immersive content studio Two Goats, examines how brands like BMW are using augmented reality to help shoppers visualize and customize a product in their own environment AR certainly gives retailers new opportunities by helping consumers...

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3 Entertainment Activations Immersing Consumers In Sci-Fi
13 03-2018
3 Entertainment Activations Immersing Consumers In Sci-Fi

PSFK takes a look at some of the ways the entertainment industry is hooking us in using elaborate advertising and branding Part of the entertainment industry’s job is to lure us in with spectacle. Recently, hit television shows and big blockbusters...

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