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Understanding What Consumers Want Without Ever Asking Them
07 02-2018
Understanding What Consumers Want Without Ever Asking Them

With Coca-Cola launching four new flavors of Diet Coke, Black Swan Chief Strategy Officer Hugo Amos examines the power of social listening in brand strategy According to Harvard Business School, there are over 30,000 new consumer products launched every...

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24 01-2018
This Entrepreneur Wants To Turn Australian Shoppers Into Dedicated Online Consumers

How Melbourne entrepreneur Ruslan Kogan sees the new world of retail This article titled “Amazon and cheap TVs: Ruslan Kogan on the new world of retail” was written by Alexandra Spring, for theguardian.com on Thursday 4th January 2018 23.49 UTC...

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A Closer Look at What Gets Consumers Clicking
18 10-2017
A Closer Look at What Gets Consumers Clicking

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. They could tell you, in broad strokes, what a customer might be interested in — but they...

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