We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But...
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In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to build on those lessons and detail how to tackle multilingual websites. As with international search...
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Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update...
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