Archives

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing
10 05-2018
7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

The tech-savvy president of a company recently told me he’s confused because he heard keywords don’t matter anymore with SEO. It’s not the first time I’ve come across that view about keyword phrases. Three major changes in recent years...

Read more...
Is Facebook Organic Reach Really Dead?
19 04-2018
Is Facebook Organic Reach Really Dead?

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such...

Read more...
Are Buyer Personas Really Dead?
29 01-2018
Are Buyer Personas Really Dead?

January 29th, 2018 I’ll let you in on one of our trade secrets. At Ceralytics, we have four distinct buyer personas. We created them in the early days of our company and used them to build out our product...

Read more...