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The Good, The Bad, and The Ugly of Editorial Mission Statements
10 05-2018
The Good, The Bad, and The Ugly of Editorial Mission Statements

Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent...

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