Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work
- Bizarre, Gaps, Googles, guidelines, implementation, Results, review, Rich, Schema, spotlights, Work
Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by SEOs. Unfortunately, the pursuit of these review snippets over the years led to a lot of...
Negative reviews from ex-employees are finally against Google’s guidelines
I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have...