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Lessons From One of the World’s Largest Software Brands
11 05-2018
Lessons From One of the World’s Largest Software Brands

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity...

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7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days
04 05-2018
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714 visits. The problem was that the number wasn’t growing. At the start of February 2015,...

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Three Lessons Marketers Can Learn From Cable News
24 01-2018
Three Lessons Marketers Can Learn From Cable News

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But...

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