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Stop being a link snob and saying no to certain links
02 04-2018
Stop being a link snob and saying no to certain links

If there’s one thing that bugs me about link-building work, it’s the idea that only one type of link is going to work, and anything else is going to cripple the site. Or… The client won’t accept a nofollow or...

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How to use brand mentions for SEO, or the linkless future of link building
30 01-2018
How to use brand mentions for SEO, or the linkless future of link building

Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the...

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Best practices for qualifying your link opportunities
11 01-2018
Best practices for qualifying your link opportunities

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and partnerships between sites. As links have become a dominant part of the...

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