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6 Instagram Marketing Trends To Be Aware Of In 2018
25 04-2018
6 Instagram Marketing Trends To Be Aware Of In 2018

Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she...

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Why Understanding Your Customers is the Only Marketing Strategy You Need
18 04-2018
Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But...

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5 Steps to Strategically Reboot Your Brand’s Content Marketing
06 04-2018
5 Steps to Strategically Reboot Your Brand’s Content Marketing

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s...

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