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How Groupon Hacked Social Media With the Banana Bunker
12 10-2017
How Groupon Hacked Social Media With the Banana Bunker

Every now and then, there’s an explosion in the social media universe. Something hits viral status or breaks the Internet, and everyone is talking about the same thing. Most of the time, such viral phenomena are not deliberately engineered...

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Why a Content Hub is Your All-Powerful Media Magnet
12 10-2017
Why a Content Hub is Your All-Powerful Media Magnet

Content marketers beware: The battle you fight for attention is hard and getting harder. Customers don’t know what content they’re looking for (or even that they’re looking for content). They simply want answers. While a company blog is a...

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WordPress and Medium Begin Turf War for Owned Media
12 10-2017
WordPress and Medium Begin Turf War for Owned Media

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth....

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