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How A Weekly Newsletter Became A Parenting Media Brand
01 05-2018
How A Weekly Newsletter Became A Parenting Media Brand

Michael Rothman, co-founder of Fatherly and speaker at our upcoming CXI 2018 conference, discusses the strategy behind building a digital lifestyle brand for millennials While today’s internet abounds with parenting blogs and resources, one publication in particular has firmly established a...

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Media And Retail Combine For A New Consumer Experience
30 04-2018
Media And Retail Combine For A New Consumer Experience

New Stand founder Andrew Deitchman discusses a retail experience that blends digital media with product discovery, loyalty benefits and the convenience of an old-school newsstand The experience is quickly becoming a leading way that people learn about products,  ideas...

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WordPress and Medium Begin Turf War for Owned Media
30 04-2018
WordPress and Medium Begin Turf War for Owned Media

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what the IAB got right — and wrong — about its latest research on advertising growth....

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