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Why You Need Negative Buyer Personas for Better Customer Acquisition
25 01-2018
Why You Need Negative Buyer Personas for Better Customer Acquisition

There’s been a lot of buzz about buyer personas in marketing over the past few years. But few marketers talk about the power of the negative persona, which is arguably equally important in marketing. So, what is it exactly?...

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Negative reviews from ex-employees are finally against Google’s guidelines
30 12-2017
Negative reviews from ex-employees are finally against Google’s guidelines

I hear complaints from business owners and marketers all the time that the Google My Business guidelines are often ambiguous, and I tend to agree. It can be easy to read a guideline and interpret it incorrectly. I have...

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Negative Feedback on Content? How to React
17 10-2017
Negative Feedback on Content? How to React

Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I was working as a freelance blogger, paying my way through college. A typical morning...

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